Ads & Marketing
Marketing Calculators
Free calculators for ad spend, ROAS, CPC, CPM, CTR, leads, acquisitions, conversions and funnel revenue.
Use marketing metrics as a connected system
Marketing calculators work best together because each metric describes a different part of the funnel. CPC explains traffic cost. Conversion rate explains how often traffic completes an action. CPA explains outcome cost. ROAS compares attributed revenue with ad spend. Use the same data window and the same definitions so the metrics can be compared without mixing unlike numbers.
- Keep spend, traffic, conversions and revenue in the same reporting window.
- Define what counts as a conversion or acquisition before calculating CPA or conversion rate.
- Compare revenue metrics with margin and cost before assuming a campaign is profitable.
Read more: practical calculator guide
Ad Spend Scenario Calculator
Estimate clicks, conversions, revenue, CPA and ROAS from a proposed budget.
RevenueROAS Calculator
Calculate return on ad spend.
ProfitabilityBreak Even ROAS Calculator
Find the ROAS needed to cover your economics before profit.
FunnelConversion Rate Calculator
Calculate what percentage of traffic converts.
TrafficCPC Calculator
Calculate cost per click from spend and clicks.
ReachCPM Calculator
Calculate cost per thousand impressions.
CreativeCTR Calculator
Calculate click through rate from clicks and impressions.
LeadsCost Per Lead Calculator
Calculate what each lead costs and model lead volume.
AcquisitionCPA Calculator
Calculate cost per customer or acquisition.
ScenarioFunnel Revenue Calculator
Model traffic through leads, appointments, sales and revenue.
Use the calculators together
One metric rarely tells the whole story. CPC tells you what traffic costs. CTR helps diagnose whether people click. Conversion rate tells you what happens after the click. CPA shows what each customer costs. ROAS connects ad spend to revenue. The funnel calculator lets you model the full chain.
Start with your own data
When you have historical campaign data, use it. Scenario tools are most useful when your own CPC, conversion rate, close rate and average sale are entered instead of generic assumptions.