Using the calculator
Enter Total ad spend, Total impressions, Optional future budget. Calculate CPM from ad spend and impressions and estimate impressions at a future budget.
Ads & Marketing
CPM Calculator
Calculate cost per 1,000 impressions and estimate reach at a different budget.
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CPM $0
Impressions per $1000
Estimated impressions at future budget0
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How to use this calculator
Reading the result
The result shows the advertising cost for each one thousand impressions based on the spend and impression totals entered.
How it is calculated
CPM is advertising spend divided by impressions and multiplied by 1,000. It standardizes the cost of buying one thousand ad impressions.
Results are estimates based on the values entered. Review the Methodology and Calculator Disclaimer for important limitations.