Ads & Marketing

CPM Calculator

Calculate cost per 1,000 impressions and estimate reach at a different budget.

Total ad spend

Total impressions

Optional future budget

CPM$0

Impressions per $1000

Estimated impressions at future budget0

CPM formula

CPM = ad spend ÷ impressions × 1,000. It tells you how much you paid for every thousand impressions.

Use CPM with CTR

CPM tells you the cost of exposure. CTR tells you whether that exposure generated clicks. Together they help separate media cost from creative response.

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