Ads & Marketing
Ad Spend Scenario Calculator
Model what an advertising budget could produce based on your CPC, conversion rate and average sale.
| Conversion rate | Sales | Revenue | ROAS |
|---|
What this calculator tells you
Use it before launching an ad campaign or after you have early performance data. Your own CPC and conversion rate are always more useful than generic benchmarks.
How to read ROAS
A ROAS of 3× means every $1 of ad spend generated $3 of revenue. Revenue is not the same as profit, so product cost, fees, labor and overhead still matter.
Example: planning a $300 campaign
If you enter a $300 budget, $1.50 CPC, 3% conversion rate and $75 revenue per sale, the model estimates the clicks purchased, expected conversions, revenue, CPA and ROAS. Change the conversion rate to see how sensitive the outcome is to performance.
Use your own campaign data when possible
Historical CPC, conversion rate and average order value from your own account are stronger planning inputs than generic averages. The scenario buttons are for comparison, not guarantees.