Using the calculator
Enter Visitors / clicks, Conversions, Average revenue per conversion, Target conversion rate. Calculate conversion rate and model how a target conversion rate could change leads, sales and revenue.
Ads & Marketing
Conversion Rate Calculator
Calculate your conversion rate, then model what a better rate could mean for leads, sales and revenue.
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Current conversion rate0%
Current revenue$0
Conversions at target0
Revenue at target$0
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How to use this calculator
Reading the result
The conversion rate shows what share of visitors or clicks became conversions. The target scenario shows how a different rate could change conversion volume and revenue.
How it is calculated
Conversion rate is conversions divided by the relevant traffic or opportunity count, multiplied by 100. Keep the numerator and denominator from the same funnel stage and time period.
Results are estimates based on the values entered. Review the Methodology and Calculator Disclaimer for important limitations.