Using the calculator
Enter Selling price / average order value, Variable cost per sale i, Optional target profit per sale. Estimate break-even ROAS from selling price, variable cost and optional target profit per sale.
Ads & Marketing
Break Even ROAS Calculator
Estimate the ROAS needed for advertising revenue to cover product or service costs and ad spend.
$
$
Product, fulfillment, direct service delivery, payment fees, etc.$
Gross margin 0%
Max ad spend / sale at break even$0
Break even ROAS 0×
ROAS for target profit0×
This is a unit economics planning tool. Fixed overhead, taxes, returns, refunds, repeat purchases and customer lifetime value can change the true business break even point.
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How to use this calculator
Reading the result
The break even result identifies the point where the value coming in matches the costs going out under the assumptions entered.
How it is calculated
ROAS is advertising attributed revenue divided by advertising spend. A value of 4 means four dollars of attributed revenue for each dollar of ad spend, before product costs, overhead, refunds, and other expenses.
Results are estimates based on the values entered. Review the Methodology and Calculator Disclaimer for important limitations.