Ads & Marketing
Break-Even ROAS Calculator
Estimate the ROAS needed for advertising revenue to cover product or service costs and ad spend.
How break-even ROAS works
If a $100 sale has $40 in variable cost, $60 remains before advertising. That means the campaign could spend up to $60 to acquire that sale before the first order reaches zero contribution. Revenue divided by that $60 ad spend is about 1.67× break-even ROAS.
Why a lower break-even ROAS can be better
Higher gross margin gives advertising more room. Lower margin means you need more revenue for each advertising dollar just to break even.
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