Using the calculator
Enter Visitors / clicks, Visitor to lead rate i, Lead to appointment rate i, Appointment to sale close rate i, and the other fields shown. Model a marketing funnel from traffic to leads, appointments, sales, revenue and ROAS.
Ads & Marketing
Funnel Revenue Calculator
Model traffic through leads, appointments, sales and revenue so you can see where the funnel changes the money.
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$
Estimated leads0
Estimated appointments0
Estimated sales0
Estimated revenue$0
Revenue less ad spend$0
Modeled ROAS0×
| Stage | Volume | Stage rate |
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This is a scenario model. It does not include product cost, payroll, refunds, overhead or other business expenses unless you account for them separately.
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How to use this calculator
Reading the result
The result shows model a marketing funnel from traffic to leads, appointments, sales, revenue and ROAS.
Results are estimates based on the values entered. Review the Methodology and Calculator Disclaimer for important limitations.