Ads & Marketing
Funnel Revenue Calculator
Model traffic through leads, appointments, sales and revenue so you can see where the funnel changes the money.
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$
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Estimated leads0
Estimated appointments0
Estimated sales0
Estimated revenue$0
Revenue less ad spend$0
Modeled ROAS0×
| Stage | Volume | Stage rate |
|---|
This is a scenario model. It does not include product cost, payroll, refunds, overhead or other business expenses unless you account for them separately.
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Why model the entire funnel?
A traffic problem and a closing problem can produce the same revenue symptom. Modeling each stage helps show where a small improvement could have the greatest financial effect.
Test one variable at a time
Change the lead rate, appointment rate or close rate individually to see which stage has the greatest leverage on final revenue.
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