Ads & Marketing

Cost Per Lead Calculator

Calculate what each lead costs and estimate how many leads a future budget could generate.

Total marketing spend

Leads generated

Future budget

Lead-to-sale close rate

Cost per lead$0

Leads at future budget0

Estimated customers0

Estimated acquisition cost$0

Cost per lead formula

CPL = marketing spend ÷ leads generated. A $1,200 campaign that generates 80 leads has a $15 CPL.

Add your lead-to-sale close rate to see how CPL and closing performance combine into an estimated customer acquisition cost.

Model clicks, conversions, revenue, CPA and ROAS before you spend.

See how much revenue each advertising dollar produced.

Estimate the ROAS required to cover your gross margin and ad spend.

Calculate conversion rate and model improvement.

Calculate your cost per click.

Calculate cost per 1,000 impressions.