Using the calculator
Enter Total marketing spend, Leads generated, Future budget, Lead to sale close rate i. Calculate cost per lead and estimate future lead volume, customers and acquisition cost.
Ads & Marketing
Calculate what each lead costs and estimate how many leads a future budget could generate.
Model clicks, conversions, revenue, CPA and ROAS before you spend.
MarketingSee how much revenue each advertising dollar produced.
MarketingEstimate the ROAS required to cover your gross margin and ad spend.
MarketingCalculate conversion rate and model improvement.
MarketingCalculate your cost per click.
MarketingCalculate cost per 1,000 impressions.
Enter Total marketing spend, Leads generated, Future budget, Lead to sale close rate i. Calculate cost per lead and estimate future lead volume, customers and acquisition cost.
The result shows cost per lead and estimate future lead volume, customers and acquisition cost.
Results are estimates based on the values entered. Review the Methodology and Calculator Disclaimer for important limitations.