Using the calculator
Enter Total acquisition spend, Customers acquired, Average first purchase revenue, Gross margin i. Calculate cost per acquisition and compare CPA with customer revenue and gross contribution.
Ads & Marketing
CPA Calculator
Calculate cost per acquisition and compare it with customer revenue or value.
$
$
%
CPA $0
Revenue / CPA0×
Gross contribution / customer$0
Contribution after acquisition$0
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How to use this calculator
Reading the result
The result shows cost per acquisition and compare CPA with customer revenue and gross contribution.
Results are estimates based on the values entered. Review the Methodology and Calculator Disclaimer for important limitations.