Ads & Marketing

CTR Calculator

Calculate click-through rate from impressions and clicks, then model clicks at a target CTR.

Impressions

Clicks

Target CTR

Current CTR0%

Clicks at target CTR0

Additional clicks0

CTR formula

CTR = clicks ÷ impressions × 100. If an ad receives 2,000 clicks from 100,000 impressions, the click-through rate is 2%.

What CTR helps diagnose

CTR can help you understand whether people are responding to the ad enough to click. It does not tell you whether those clicks become profitable customers.

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