Using the calculator
Enter Impressions, Clicks, Target CTR. Calculate CTR from clicks and impressions and model clicks at a target click-through rate.
Ads & Marketing
CTR Calculator
Calculate click through rate from impressions and clicks, then model clicks at a target CTR.
%
Current CTR0%
Clicks at target CTR0
Additional clicks0
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How to use this calculator
Reading the result
The result shows the percentage of impressions that produced a click, using the impressions and clicks entered.
How it is calculated
Click through rate is clicks divided by impressions, multiplied by 100. It shows the share of served impressions that generated a click.
Results are estimates based on the values entered. Review the Methodology and Calculator Disclaimer for important limitations.