Using the calculator
Enter Marketing spend, Sales team and tooling cost, New customers acquired, Gross margin adjusted LTV, and the other fields shown. Calculate blended CAC, LTV to CAC ratio and simple payback period from marketing and sales spend.
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Customer Acquisition Cost Calculator
Calculate blended CAC, LTV to CAC ratio and simple payback period from marketing and sales spend.
Enter your business performance numbers
Use actual revenue, cost, customer, advertising, inventory, or growth figures when available. The customer acquisition cost tool helps show how those numbers relate to the outcome.
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Blended CAC—
LTV to CAC ratio—
Simple CAC payback—
Total acquisition spend—
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How to use this calculator
Reading the result
The result shows the average acquisition cost for each new customer based on the acquisition spending and customer count entered.
How it is calculated
Acquisition cost compares the relevant acquisition spend with the number of acquired customers or conversions. Use the same time period and include the cost categories that match the decision you are evaluating.
Results are estimates based on the values entered. Review the Methodology and Calculator Disclaimer for important limitations.