Estimate gross margin adjusted customer lifetime value from order value, purchase frequency and customer lifespan.
Use actual revenue, cost, customer, advertising, inventory, or growth figures when available. The customer lifetime value tool helps show how those numbers relate to the outcome.
Enter Average order value, Purchases per customer per year, Gross margin, Average customer lifespan, and the other fields shown. Estimate gross margin adjusted customer lifetime value from order value, purchase frequency and customer lifespan.
The result shows gross margin adjusted customer lifetime value from order value, purchase frequency and customer lifespan.
Results are estimates based on the values entered. Review the Methodology and Calculator Disclaimer for important limitations.