Using the calculator
Enter Unit cost, Selling price, Target markup for suggested price. Compare markup and margin, calculate selling price from cost and target markup, and see profit per unit.
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Markup Calculator
Compare markup and margin, calculate selling price from cost and target markup, and see profit per unit.
Enter your business performance numbers
Use actual revenue, cost, customer, advertising, inventory, or growth figures when available. The markup tool helps show how those numbers relate to the outcome.
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Current markup—
Current gross margin—
Profit per unit—
Selling price at target markup—
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How to use this calculator
Reading the result
The markup result shows how much was added above cost to reach the selling price. Markup is measured against cost, not revenue.
How it is calculated
Markup is the amount above cost divided by cost. Margin instead divides profit by selling price or revenue, so the two percentages are not interchangeable.
Results are estimates based on the values entered. Review the Methodology and Calculator Disclaimer for important limitations.