Use numbers from the same period
For markup, align revenue, spend, customers, orders, clicks, inventory, or costs to the same reporting window before calculating a rate or return.
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Markup Calculator
Compare markup and margin, calculate selling price from cost and target markup, and see profit per unit.
Enter your business performance numbers
Use actual revenue, cost, customer, advertising, inventory, or growth figures when available. The markup tool helps show how those numbers relate to the outcome.
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Current markup—
Current gross margin—
Profit per unit—
Selling price at target markup—
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Guidance
Know what is included in the denominator
Metrics can look very different depending on whether the denominator is ad spend, total acquisition cost, revenue, cost of goods, customers, units, or time. Use the definition shown by the tool.
Compare the metric with profit and cash flow
A strong percentage does not automatically mean the business made money. Review fees, refunds, labor, overhead, cost of goods, and cash timing when those items sit outside the calculator.
Understand this calculator
How to use it
Start with the values requested by the Markup tool and replace any sample numbers with figures from your actual situation. Compare markup and margin, calculate selling price from cost and target markup, and see profit per unit. Keep every entry in the unit and time period shown beside the field, then review the highlighted result together with the supporting outputs.
What the results mean
The highlighted result is the main answer produced by the Markup calculation. The additional result cards provide context, components, ratios, costs, quantities, or comparison values that help explain why the primary result changed when you adjusted an input.
How the calculation works
Markup is the amount above cost divided by cost. Margin instead divides profit by selling price or revenue, so the two percentages are not interchangeable.
Example and practical context
Use your current markup numbers as the baseline, record the result, then change one meaningful assumption and recalculate. For example, changing a price, rate, measurement, quantity, timeline, or cost while keeping the other inputs fixed shows how sensitive the outcome is to that one variable.
Results are estimates based on the values and assumptions entered. Review the Methodology and Calculator Disclaimer for important limitations.