Work from net economics, not headline revenue
For average order value, include the platform, processing, shipping, fulfillment, affiliate, refund, and product costs requested by the calculator.
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Average Order Value Calculator
Calculate average order value, revenue per customer and orders per customer.
Enter your creator or store numbers
Use actual revenue, fees, pricing, traffic, conversion, shipping, or payout assumptions when available. The average order value tool shows how those inputs affect the result.
Important: Use the inputs that match your situation. Results are estimates based on the values and assumptions entered.
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Guidance
Keep platform rules current
Marketplace fees, payout terms, creator rates, and advertising costs can change. Replace sample values with the current terms from the platform or agreement you are actually using.
Model volume and margin together
More orders, views, or sales can increase revenue while reducing margin if fees, discounts, fulfillment, or acquisition costs rise. Compare both sides of the equation.
Understand this calculator
How to use it
Start with the values requested by the Average Order Value tool and replace any sample numbers with figures from your actual situation. Calculate average order value, revenue per customer and orders per customer. Keep every entry in the unit and time period shown beside the field, then review the highlighted result together with the supporting outputs.
What the results mean
The highlighted result is the main answer produced by the Average Order Value calculation. The additional result cards provide context, components, ratios, costs, quantities, or comparison values that help explain why the primary result changed when you adjusted an input.
How the calculation works
The Average Order Value tool applies the arithmetic or modeling relationship described by the requested inputs and supporting outputs. Calculate average order value, revenue per customer and orders per customer. Keep units, rates, and time periods consistent so the result reflects the scenario you intended to model.
Example and practical context
Use your current average order value numbers as the baseline, record the result, then change one meaningful assumption and recalculate. For example, changing a price, rate, measurement, quantity, timeline, or cost while keeping the other inputs fixed shows how sensitive the outcome is to that one variable.
Results are estimates based on the values and assumptions entered. Review the Methodology and Calculator Disclaimer for important limitations.